Amber Alert Opt-In for Mobile Phones - Help Find Missing Children


There are thousands of missing children in the United States, and statistics show that the first three hours after a child is abducted are most critical in discovery and recovery.

The wireless industry combined efforts with the U.S. Department of Justice, the National Center for Missing & Exploited Children® (NCMEC) and law enforcement agencies, and created the Wireless AMBER Alerts #8482 initiative that will be a great catalyst to spread the word of a missing child via the more than 200 million wireless subscribers to in the US. This effort will go a long way to aid in the search for and recovery of an abducted child.

AMBER

According to NCMEC, more than 260 children have been recovered since the AMBER Alert program began in 1997. The program-an early warning system to find abducted children-started as a local effort in the Dallas-Fort Worth, Texas, area and became a national initiative in 2003. AMBER stands for "America's Missing: Broadcast Emergency Response." The program is a legacy to Amber Hagerman, a 9-year-old girl who was kidnapped while riding her bicycle in Arlington, Texas, and was later found murdered.

An estimated 70 percent of Americans have wireless mobile phones, and together they can serve as a national network that assists families and the authorities in searching for abducted children. By signing up to receive Wireless AMBER Alerts, subscribers receive information about local Alerts, as well as updates as the search progresses.

Public Service Amber Alert Advertising Campaign

The Advertising Council, in partnership with NCMEC, The Wireless Foundation and the U.S Department of Justice, launched a multimedia public service advertising (PSA) campaign designed to raise awareness of Wireless AMBER Alerts and encourage all wireless subscribers to aid in the search for abducted children. It is the first nationwide PSA campaign to address this technology and the ads launched on National Missing Children's Day.

Wireless subscribers can sign up to receive free AMBER Alerts via text messages.

How-To: Opting In To Get Amber Alerts on Your Phone

Subscribers capable of receiving text messages, and whose wireless mobile phone plans participate in the Wireless AMBER Alerts initiative, which most do.

You may also opt in to receive Alerts by registering at www.wirelessamberalerts.org or via their wireless service providers Web site. Users can designate up to five ZIP codes from which they'd like to be alerted in the case of AMBER Alert activation.

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